Market Research and Customer Surveys

Hello world indeed!

My name is Vic Curtis and I own and run a market research firm based in Nottingham, UK. I actually live in Derby and so do quite a bit of travelling around the East Midlands. We help people do market research and customer surveys, either by doing it for them (and thus removing the time and hassle factors), or by giving them advice how how they can do it themselves. Most of our customers are B2B companies or education organizations who what to improve what they are offering to their clients – and the best way to find out how they can do this, is to ask.

There are a lot of misconceptions regarding market research and customer surveys which I am going to be posting on in the coming weeks and months. People think it’s either too difficult as they are not sure what to ask, how to ask it and how to actually get a questionnaire ‘out there’, or it’s too time consuming or too costly. Hopefully, I can challenge some of these thoughts so that market research and customer surveys can be a benefit to you, not a hinderence.

If you would like to let me know what your biggest frustration is with either researching your market or surveying your customers, please put a comment below, and we’ll see what we can do about it.

Vic Curtis